A big win's only the beginning
Originally Published: November 9, 2004By Fran Fraschilla | Special to ESPN.com
If you are a lower-profile team that has had sudden success in the NCAA Tournament, you have to take advantage of the "buzz" you've created. In recent years, teams like Valparaiso, Creighton, Gonzaga, Southern Illinois, and my old school, Manhattan, have capitalized on notable postseason success to maintain levels of excellence that now perpetuate themselves. Gonzaga has taken the additional step of becoming a national program.
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