Yes, Mack is worth the cha-ching
The bonus was made permament for the remaining years on Brown's contract after No. 2 Texas beat Nebraska in the Big 12 title game to earn its second appearance in the BCS national title game Jan. 7 at the Rose Bowl in Pasadena, Calif. Texas takes on No. 1 Alabama.
It makes Brown college football's lone $5 million man. For now.
When salaries for college football coaches started to spiral, reaching $2 million, then $3 million, then $4 million, it seemed outrageous. But, consider that Brown's success has allowed Texas to raise huge sums of money, expand Memorial Stadium's capacity to more than 100,000, which is filled to the brim for every home game, enhance facilities, enhance its national image and funnel funds into the academic side and Brown's fortune really amounts to a drop in the bucket.
And check out any sporting goods store and the quantity of Texas T-shirts and ball caps flying out the door.
Some people might not like it, but this is a case of culture and market forces. We love our sports and the market dictates salaries. It's expensive to run a top-flight athletic department these days and the bottom line is the football program is the financial engine. Texas' engine is pumping on all cylinders and Mack Brown, to a large degree, deserves the credit, and the paycheck that goes with it.
103.3 FM ESPN PODCASTS
Play Podcast Kirk Herbstreit joins Fitzsimmons & Durrett to discuss Bob Stoops' recent comments about the SEC and the pending college football playoff, what appears to be an unpredictable Big 12 in 2013, how the Aggies will handle expectations and more.
Play Podcast Texas A&M coach Kevin Sumlin talks about the improvements being made to Kyle Field, what those improvements will to for the program, the success of last year, Johnny Manziel's offseason and the expectations for the Aggies in 2013.
Play Podcast Scott Van Pelt and Ryen Russillo talk about Texas A&M's decision to expand its stadium and say although the Aggies had a fantastic year, the school must also be careful not to overextend its resources based on a single hot stretch.
Play Podcast Baylor head coach Art Briles joins Fitzsimmons & Durrett to discuss what kind of player the Cowboys are getting in Terrance Williams.
Play Podcast Arlington and Texas A&M product Luke Joeckel, the potential No. 1 overall pick in the NFL draft, joins Ian Fitzsimmons and Richard Durrett to discuss the draft, coaches and advice from his dad.
Play Podcast Florida Gulf Coast athletic director Ken Kavanagh joins Fitzsimmons & Durrett to discuss his school's Cinderella story and playing in the Sweet 16 at Cowboys Stadium.
Play Podcast Big 12 commissioner Bob Bowlsby joins Fizsimmons & Durrett to discuss Cowboys Stadium as a venue, the state of Big 12 basketball, the new 2014 college football format, why there's no hurry to have a Big 12 football championship and much more.
Play Podcast Jay Bilas joins Fitzsimmons and Durrett to discuss the remaining 16 teams in the NCAA tournament, the intrigue surrounding the Northwest Region and the excitement over FGCU, even though a similar story happens every year.