MacMullan: Beckett at 'point of no return'
May, 12, 2012
ESPNBoston’s Jackie MacMullan weighs in on Josh Beckett’s worsening image problem in Boston and says the one-time toast of the town has lost the hearts of Red Sox Nation.
“I really do think he’s hit the point of no return,” says MacMullan, “and I’m interested to see what the Red Sox will do because they are one of the most PR-conscious organizations in sports history that I’ve seen. They care what the public thinks. And what the public thinks of Josh Beckett right now isn’t very good. So if Josh Beckett is poisoning your brand, and I think he has, very much so… I think the Red Sox have to look very hard at getting rid of this guy.”