Sox add new ad campaign

March, 20, 2010
3/20/10
10:30
AM ET
By Gordon Edes | ESPNBoston.com
The Boston-based advertising agency Conover Tuttle Pace, the Red Sox advertising agency, joined in collaborative partnership with NESN Creative Services in the creative development of a new "Nation Lives" campaign.

Click here for the latest ad, which features Don Orsillo trying to explain to new acquisition John Lackey how to navigate the highways around Boston. The ad debuts today during NESN's Red Sox game telecast.


Gordon Edes

Red Sox reporter, ESPNBoston.com
  • Has covered Red Sox for 15 years
  • Award-winning beat reporter
  • Joined ESPNBoston.com in 2009
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Gordon Edes
Gordon Edes

Gordon Edes, who joined ESPNBoston.com in Nov. 2009, has covered MLB for more than 25 years. He spent 12 years covering the Sox for the Globe. Ask a question for his next mailbag. Follow him on Twitter here.

Joe McDonald
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Joe McDonald, a native Rhode Islander, joined ESPNBoston.com as a Bruins and Red Sox reporter in February 2010. He has worked at the Providence Journal since 1992, covering the Red Sox, Bruins, Patriots, PawSox and Providence Bruins over the past nine years. Follow him on Twitter here.

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Steven Krasner

Steven Krasner, a Rhode Island native, has been a Red Sox contributor for ESPNBoston.com since June, 2010. He also covered the Red Sox for 22 years at the Providence Journal. He conducts interactive classroom and Skype writing workshops and has authored several children's baseball books.

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Mike Andrews is designer and developer of SoxProspects.com and a special contributor to ESPNBoston.com. He writes a weekly column on Red Sox prospects.

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